“Our brand is important to us, so we’re very careful which products and services CCP attach it to” he told us whilst offering coffee muffins from the pocket of his Gurista branded apron. “The new Sisters of Eve hull designs present us with the exciting opportunity to develop not only amazing new ships but also unique and functional kitchen utensils."
"The first in this new product line is the SoE Blender, which will be launched to coincide with Rubicon 1.1 and is based on the new SoE Battleship. They share the same design philosophy and we know our players will enjoy flying the ship as well as using it to prepare meals for their family and friends. With full CREST API integration coming later this decade you’ll also be able to check your skill queues and market orders without leaving the kitchen.”
CCP were keen to point out that the SoE Blender doesn't just look nice, it’s robust as well. To prove it they prepared a traditional Icelandic soup of rancid shark and fresh cod bollocks using only a pan and the SoE Blender. It made short work of the putrid flesh and tiny fish testicles, CCP Martha served it in a wooden bowl topped with a dollop of crème fresh.
It is obvious that CCP views brand extension into novelty goods as a major revenue stream and it doesn't stop in the kitchen. Leaked internal documents passed to the Eve Onion describe early plans to create a line of Gallente themed sex toys to be launched with an unnamed expansion that will introduce something CCP are calling ‘Ooo-Space’.